Alliance to Advance Patient-Centered Cancer Care Webinar

Life After Grant Funding: Making the Business Case for Your Intervention

Many grant proposals require a plan for sustainability, carrying the expectation that a funded program will continue to be viable once the start-up resources have run out. This can be a challenging proposition for medical researchers, who have to run their interventions while identifying all direct and indirect financial benefits of their work. Drawing from his international research experience, Dr. J. Brian Cassel will discuss his approach to developing long-term funding models in palliative care, presenting universal considerations that could assist researchers in maintaining clinical and quality-improvement programs that expand access to care.

What: Alliance to Advance Patient Centered Cancer Care Webinar – Life After Grant Funding: Making the Business Case for Your Intervention

When: Thursday, February 7th 2:00 PM – 3:00 PM EST

Register by: Tuesday, February 5th, 2019

Cost: The webinar is free for all attendees

Brian Cassel, PH.D.

Associate Professor

Palliative Care Research Director

Department of Internal Medicine

Division of Hematology, Oncology & Palliative Care

Virginia Commonwealth University School of Medicine


J. Brian Cassel, PH.D., is an Associate Professor and Palliative Care Research Director in the Department of Internal Medicine, Division of Hematology, Oncology & Palliative Care at the Virginia Commonwealth University. A health services researcher in palliative care and oncology, he focuses on measurement, data science, and financing of end-of-life care and specialist palliative care. He is particularly interested in translating health economics research into practical improvements in health care. His work focuses on the processes and outcomes of specialist palliative care, focusing mostly on the impact of palliative care on costs and quality, or the so-called “value equation”. Current projects include:

  • Development and teaching of the “business case” for palliative care programs
  • Outcomes of inpatient and outpatient PC programs
  • Population-based research in palliative care
  • Evaluation of implementation and diffusion of palliative care practices.

Dr. Cassel has been a recipient of the Fulbright Scholar Award from King’s College London, and has received the VCU School of Medicine’s Educational Innovation Award for his role in the development of VCU’s national training program “Palliative Care Leadership Center”.

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